PSH maintains targets despite Q1 dip

Thailand's property market is sending a clear signal worth paying attention to.

Pruksa Holding, one of Thailand's most established SET-listed developers, is holding firm on its 2026 targets of 15 billion baht in revenue and 16.5 billion baht in sales, despite a softer Q1. Their confidence rests on two major condominium completions scheduled for Q4, including Chapter Charoenkrung-Riverside, where 70% of units are already sold ahead of transfer.

For expats and foreign investors, this kind of developer confidence in a back-loaded year tells us something important: the fundamentals of Thailand's property market remain solid, even when short-term numbers dip.

But here is where we see clients run into difficulties. A developer maintaining targets is encouraging news. However, purchasing off-plan or pre-transfer condominiums in Thailand involves legal steps that many buyers overlook until it is too late.

Foreign ownership quota compliance, proper due diligence on title deeds, review of sale and purchase agreements, and understanding the transfer process at the Land Department are not formalities. They are protections.

With Q4 transfers approaching for projects like this one, now is exactly the right time to get your legal structure in order, whether you are buying in your own name within the foreign quota, or exploring other ownership arrangements.

The opportunity in Thailand's property market is real. So is the need for proper legal guidance before you sign anything.

SLF Legal advises expats and investors across Koh Samui and Thailand on property purchases, due diligence, and ownership structures. Reach out to our team before your next investment decision.